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UTM Code Generator Tool

Free UTM Code Creator for Google Analytics

Google UTM Tag Generator

Campaign URL Builder Tool (No Signup)

Free Google UTM Code Generator (Campaign URL Builder)

This UTM code generator tool enables you to effortlessly add campaign parameters to URLs for accurate tracking and measurement of Custom Campaigns in Google Analytics. Use our URL generator to enhance your marketing campaigns and gain detailed insights with UTM parameters. Read UTM Guide

Start Here

URL (required)

Add the URL of the page you are linking to. Also known as the destination page.

Important: Is this an internal link? If so, you should look into GA4 internal link tracking. UTM parameters or best used to track external traffic sources to your website.

Campaign (required)

Identifies the specific campaign associated with the promotion. Examples include: holiday_sale, product_launch

Source (required)

Indicates the website or platform from which visitors arrive.

Examples include:

email Email marketing, select if you're using the link in a marketing email.
ppc Paid search, select if you're using the link in a paid search campaign.
Organic social enter the name of the social platform all lowercase no spaces. Example: linkedin, facebook, reddit, etc. Also change the medium to social
Paid social enter the name of the social platform all lowercase no spaces. Example: linkedin, facebook, reddit, etc. Also change the medium to paidsocial
Other campaigns select and enter a Custom UTM Source. This is best used when you want to give a custom source (e.g., FB_Campaign_1).

Medium (required)

Used to specify a social post, email, banner ad, or more. This field is shown when you drill down into a specific campaign in the sources report under other sources.

ppc
social
paidsocial
email

If this is for social media, enter paidsocial or social.

Optional

Term (optional)

Use in systems like AdWords and Google Analytics to track the keywords in a pay-per-click (PPC) ad.

Content (optional)

Enter a name for an ad if you have multiple on your page and want to differentiate between them.

Final URL

Free UTM Builder Tool

Easily create trackable URLs for your marketing campaigns. No login. No complexity. Just clean, accurate UTM links.

Build Your UTM Link

What Is a UTM Parameter?

UTM stands for Urchin Tracking Module. The name comes from Urchin Software Corporation, a web analytics company founded in the late 1990s. Urchin developed a system for tracking the effectiveness of online marketing campaigns using special tags added to the end of URLs—what we now call UTM parameters.

In 2005, Google acquired Urchin and used its core technology to launch what we now know as Google Analytics. The UTM tracking system survived the transition and became a foundational tool in digital marketing analytics.

By adding UTM parameters to your URLs, you can tell analytics platforms where traffic is coming from and why. For example, was it from a newsletter, a paid search ad, or a social media post? UTM tags help you answer that.

Here’s what a UTM-tagged URL looks like:

https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=summer-sale

When someone clicks this link, your analytics tool records that the visitor came from your newsletter (source), via email (medium), as part of your summer sale campaign (campaign name).

Why Use the UTM Builder Tool?

100% Free: No sign-up or login needed.
Error-Proof: Avoid mistakes in manual URL tagging.
Easy to Use: Clean interface and copy-ready links.
Google Analytics Friendly: Built to match GA standards.

Perfect for Any Campaign

Email marketing links
Paid search and social ads
Blog CTAs and banners
Influencer or partner links

UTM Best Practices for Clean, Accurate Tracking

UTM parameters are powerful—but only if used consistently. These best practices will help you keep your campaign data clean, organized, and actionable across platforms like Google Analytics, HubSpot, and other CRM tools.

Keep UTM Naming Consistent

Use lowercase letters only — most analytics tools treat utm_source=Newsletter and utm_source=newsletter as separate.
Use dashes or underscores instead of spaces (e.g. utm_campaign=summer-sale).
Create a naming convention document for your team to follow across departments or agencies.
Be specific — utm_source=linkedin is better than utm_source=social.

Only Use Parameters You Need

utm_source, utm_medium, and utm_campaign are required for meaningful attribution.
utm_term is optional (commonly used for paid search keywords).
utm_content is great for A/B testing (e.g. cta_button vs. image_banner).

Track Offline Campaigns with QR Codes

Add UTM parameters to links embedded in QR codes on postcards, flyers, or trade show booths to measure offline marketing performance.

Align UTM Tags with CRM Fields — Especially in HubSpot

If you're using HubSpot for marketing automation or lead tracking, it's important to match your UTM naming to the default HubSpot contact properties. This ensures your lead sources are properly attributed inside your CRM.

HubSpot Default UTM Properties

HubSpot automatically captures the following UTM parameters and maps them to these contact properties:

UTM Parameter	HubSpot Contact Property	Description
`utm_source`	`original source`	The channel that brought in the contact (e.g., google, facebook, newsletter)
`utm_medium`	`original source drill-down 1`	The medium, such as cpc, email, or social
`utm_campaign`	`original source drill-down 2`	The name of the campaign, like “spring-launch”

Best Practices for HubSpot Integration

Use standard, lowercase naming so HubSpot can parse the data cleanly.
Avoid typos or inconsistent capitalization—HubSpot treats each unique value as a separate source.
Use tracking URLs in CTAs, emails, ads, and landing pages so HubSpot associates UTM data with contacts automatically.
Check the “Original Source Drill-down” fields in a contact record to confirm UTM capture is working.

Avoid Common UTM Mistakes

Do not use UTM tags on internal links (e.g., site navigation). This breaks your attribution.
Do not include sensitive data (e.g., emails, phone numbers) in UTM URLs. These links may get shared publicly.
Do not change the same UTM fields across campaigns randomly. Be consistent to allow roll-up reporting.

Pro Tip: Save a Google Sheet with your UTM tagging history and rules. Or use a UTM management platform if you're working with a team.

Frequently Asked Questions

What are UTM parameters used for?

UTM parameters help marketers track the effectiveness of campaigns by showing exactly where website traffic is coming from—like email, social, or ads—inside tools like Google Analytics.

Is this UTM builder free to use?

Yes, the tool is 100% free and requires no login or account setup.

Do UTM parameters affect SEO?

No, UTM parameters don’t affect your site’s search rankings. They are used strictly for analytics and tracking purposes.

Can I use UTM links on social media?

Absolutely. UTM links are perfect for tracking traffic from platforms like Facebook, LinkedIn, Twitter, and Instagram.

Where do I see the results of UTM tracking?

You can view campaign performance inside Google Analytics under Acquisition → Campaigns.

Is there a free Google Analytics URL generator?

Yes. A UTM (Urchin Tracking Module) generator is free to use and helps you add tracking parameters to links so you can see how visitors arrive at your site in Google Analytics. Tools like the Google Campaign URL Builder or independent generators let you quickly create tagged URLs without needing any coding knowledge.

What’s the difference between UTM tags and URL parameters?

UTM tags are a specific type of URL parameter created for campaign tracking in analytics platforms. They always follow the utm_source, utm_medium, utm_campaign, and similar formats. URL parameters in general can contain any key-value pair (like ?id=123), but not all parameters are tracked in Google Analytics. In short: all UTMs are URL parameters, but not all URL parameters are UTMs.

Does Google still have a UTM builder?

Yes, but Google’s Campaign URL Builder has moved under the Google Analytics Campaign URL Builder tool. While the original standalone version is no longer prominently linked, you can still use it to create UTM-tagged URLs. Many marketers also use third-party tools for convenience, especially when building links in bulk.