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UTM Code Generator Tool

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Free Google UTM Builder Tool

This UTM code generator tool enables you to effortlessly add campaign parameters to URLs for accurate tracking and measurement of Custom Campaigns in Google Analytics. Use our URL generator to enhance your marketing campaigns and gain detailed insights with UTM parameters.

Start Here

Add the URL of the page you are linking to. Also known as the destination page.

Important: Is this an internal link? If so, you should look into GA4 internal link tracking. UTM parameters or best used to track external traffic sources to your website.

Identifies the specific campaign associated with the promotion. Examples include: holiday_sale, product_launch

Indicates the website or platform from which visitors arrive.

Examples include:
  • email Email marketing, select if you're using the link in a marketing email.
  • ppc Paid search, select if you're using the link in a paid search campaign.
  • Organic social enter the name of the social platform all lowercase no spaces. Example: linkedin, facebook, reddit, etc. Also change the medium to social
  • Paid social enter the name of the social platform all lowercase no spaces. Example: linkedin, facebook, reddit, etc. Also change the medium to paidsocial
  • Other campaigns select and enter a Custom UTM Source. This is best used when you want to give a custom source (e.g., FB_Campaign_1).

Used to specify a social post, email, banner ad, or more. This field is shown when you drill down into a specific campaign in the sources report under other sources.

If this is for social media, enter paidsocial or social.

Optional


Use in systems like AdWords and Google Analytics to track the keywords in a pay-per-click (PPC) ad.

Enter a name for an ad if you have multiple on your page and want to differentiate between them.

Final URL


Google UTM Builder Tool

My UTM Creator Tool is a practical tool designed for marketers to create custom campaign parameters for their URLs, enabling detailed tracking of marketing efforts in Google Analytics. By utilizing this tool, users can generate precise campaign URLs that help identify the effectiveness of different promotional activities across various channels. This tool simplifies the process of tagging URLs with UTM parameters, ensuring that campaign data is accurately captured and analyzed. With these insights, marketers can make data-driven decisions to optimize their marketing strategies and improve ROI.

I created this to be a free simpler version of the official Google Campaign URL Builder and HubSpot tracking URL Builder.