About UTM Builder Tool
Hi, I'm Jake Lett, the creator of the UTM Builder Tool. I'm a digital marketer and web
designer, and I build a lot of campaign URLs — for email sends, LinkedIn ads, QR codes on trade show
materials, you name it. And every time, I'd second-guess myself: was it utm_medium=email or
utm_medium=Email last quarter? One typo like that and your Google Analytics reports split a
single campaign into two.
So I built this tool to make the naming decisions for me. It stays free, requires no login, and matches the conventions HubSpot and Google Analytics 4 expect, so the links you build here show up correctly in your reports.
Who's behind it
UTM Builder Tool is a free project from Bootstrap Creative, my digital marketing consultancy in Metro Detroit. I help B2B marketing teams with HubSpot, Google Ads, GA4 conversion tracking, and websites that generate leads. Clean campaign tagging is where good attribution starts — which is why this tool exists.
The free tools
- UTM Builder — build clean campaign URLs with QR codes and social previews
- UTM Link Validator — check existing links for tracking mistakes
- Campaign Naming Generator — standardize campaign names across your team
Free guide: The Beginner's Guide to the HubSpot CRM
Your UTM links are only as useful as the CRM reading them. This free PDF walks through setting up HubSpot to track sources, contacts, and deals — from the team that built this tool.
Have Questions?
Contact me to discuss ways to grow your business.
Talk with Jake
Send a message with the form and I'll get back to you within one business day.