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UTM Builder & Marketing Strategy Blog

Expert advice on UTM tracking, B2B marketing attribution, and HubSpot strategies to help you grow your industrial business.

Advanced GA4 UTM Parameters: Tracking Content, Term, and More

Go beyond source and medium. Learn how to use utm_content and utm_term to gain deep insights into your A/B tests and ...

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Affiliate Marketing UTM Setup: Tracking Commissions with Precision

Are you an affiliate marketer? Learn how to use UTM parameters to track which traffic sources are actually driving sa...

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Automating UTM Tagging: How to Save Time and Reduce Errors

Exhausted by manual link building? Discover the best ways to automate your UTM tagging process using browser extensio...

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B2B Multi-Touch Attribution in HubSpot: The Role of UTM Parameters

B2B sales aren't linear. Learn how to use UTM parameters to fuel HubSpot's multi-touch attribution reports and see ev...

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Bulk UTM Generation: How to Scale Your Campaign Tracking

Need to tag dozens or hundreds of links at once? Learn the best tools and methods for bulk UTM generation, from sprea...

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Planning Large HubSpot Campaigns: The Ultimate UTM & Tracking Strategy

A masterclass for B2B marketers on organizing complex campaigns. Learn how to name UTMs for trade magazines, display ...

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Using UTMs to Calculate Content Marketing ROI

Stop guessing if your blog posts are making money. Learn how to use UTM parameters and GA4 to track the exact revenue...

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Email Marketing UTM Tracking: How to See Which Links Actually Convert

Unlock the power of your email campaigns by tracking every click. Learn how to set up UTM parameters for newsletters,...

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Facebook Ads UTM Tracking: How to Get Accurate Data in GA4

Master Facebook Ads UTM tracking. Learn how to use Dynamic Parameters, set up tracking in Meta Ads Manager, and fix d...

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Google UTM Builder Tool

My UTM Creator Tool is a practical tool designed for marketers to create custom campaign parameters for their URLs, enabling detailed tracking of marketing efforts in Google Analytics. By utilizing this tool, users can generate precise campaign URLs that help identify the effectiveness of different promotional activities across various channels. This tool simplifies the process of tagging URLs with UTM parameters, ensuring that campaign data is accurately captured and analyzed. With these insights, marketers can make data-driven decisions to optimize their marketing strategies and improve ROI.

I created this to be a free simpler version of the official Google Campaign URL Builder and HubSpot tracking URL Builder.